Can a stack of raw soybeans make you thirsty? For ODDLYGOOD’s soy and almond drinks, we’re all about taste, taste, taste – so we’re cranking up the volume and reaching higher. As the plant-based aisle is becoming increasingly crowded, the challenge is no longer just offering an alternative; it’s about helping the consumer identify their favourite flavour. Soy, almond, coconut, oat… What drink is for what? The redesign transforms the functional into heavenly flavours, securing a boldly honest and oddly tasty brand impact.
The plant ingredients are turned into stars. Soybeans and almonds are our heroes; we celebrate their natural power through a surreal lens. Breaking away from graphic category norms, we created artistic still-lifes: gravity-defying statues captured in high-texture shots. The side-lighting enhances their realistic appeal, creating an intuitive experience where you can almost feel the wholesomeness of the almond and the richness of the bean. A bold, wavy pattern in product-specific colours pulses in the background, adding a rhythmic vibe to the design.
To help navigation, we balance definition with ODDLYGOOD energy. Soy is framed as the protein-rich, neutral hero for cooking, while Almond is celebrated as the go-to buddy for smoothies, seeds, and baking. By merging raw ingredients with surreal aesthetics, every drink feels like a plant-based heaven. This design celebrates uniqueness – turning an everyday essential into a delicious, intuitive experience that is nothing but ODDLYGOOD.
