A perfect brew made with rum, Kahlúa coffee liqueur and 100% Arabica cold brew coffee, steeped for at least 18 hours. Topped with a fluffy foam delivered by a nitrogen-filled widget technology right in the can, to create a smooth, refreshing taste.
We created a relevant and modern design to attract new consumers to the brand. The challenge was to carve out a new space for the Kahlúa brand on the ready-to-drink shelf and create a design that is both premium, contemporary and recognizably Kahlúa.
The design has a crafted appeal with a witty tone-of voice, with graphic icons that describe taste, ingredients and nitro-technology. The clean and matte jet-black look highlights the strong and fresh cold brew. The execution is done with an edgy and rough vibe, highlighting the craft in all details, full of character. The result is both serious and playful. Rich with coffee taste. To ensure high shelf visibility in a crowded ready-to-drink cocktail shelf, we kept the design simple, with a modernized look and a visually striking presence.
Working with Pond Design is easy, stimulating and structured. We relish close collaboration with clients based on openness and honesty, to benefit from each other’s breadth of experiences and expertise.
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