Poppelino means “a small Poppels” – an approachable beer brewed for the growing budget segment. Created to reach a broader, mass-market audience, our challenge was to shape a design that balances Poppels’ artisanal roots with a brutally honest expression fit for a new category.
So, we simplified – just like the beer itself. Stripping it down to the essentials, we asked: what’s the most basic anatomy of a beer can? A label, a name, a short description. With bold, playful colours and a stripped-back aesthetic, we created a look that’s refreshingly modern, unapologetically minimal, and still proudly crafted.
A runaway success! Record-breaking sales, rave reviews, and a whole new audience getting the chance to embrace the Poppels’ brand.
