Coming from widely different worlds, Jameson and Dickies unite through craft and hard work. Both sharing a blue-collar heritage as well as a modern mindset – committed to bringing people closer together. As their worlds collide in this special collaboration, the lines between their strong fan bases start blurring. Together, they’re connecting generations and cultures, to even reach beyond existing networks.
It’s the perfect match – literally stitched together. The design merges Dickies’ dynamic energy with the unmistakable Jameson brand identity. While retaining Jameson’s iconic green bottle, wordmark, and label structure, we infused the design with Dickies’ signature aesthetic. Inspired by Dickies’ iconic blue workwear, we gave the label a tactile, textile feel. The stitches form an emblematic Jameson x Dickies badge, and a blue Dickies neck label adds a finishing touch that honours both brands’ blue-collar roots.
This limited-edition Jameson whiskey is a disruptor on traditional whiskey shelves. It appeals not only to connoisseurs and collectors but also captures the interest of a younger generation, eager to share this unique find with friends. By bringing Jameson into the realm of street culture, this collaboration celebrates craftsmanship and the generations of blue-collar workers who have shaped the histories of both brands.
