Freja The Dragon is a new upcoming artist, the alter ego of Stockholm native Freja Drakenberg. A singer/songwriter, producer and multi-instrumentalist now presenting her first own project, developed in collaboration with producer Björn Yttling (Peter Bjorn and John, Lykke Li and Primal Scream).

The guiding star of the identity was a feeling of ”luxurious indie”. Just as her music, we aimed for an identity with inner strengths and contrasts – cool power and hopeful melancholy. The edgy blink to the 70s created a bold graphic system of the logotype and monochrome patterns with impact in both in stills and moving imagery, a toolbox that easily can be used in films and social media, with strong personality and recognition. A style reflecting and embracing the artist herself and her creations.

  • Identity
  • Art direction
  • Concept
  • Social media content
  • Spotify film concept

Other cases