Identity, Art direction, Concept, Social media content, Spotify film concept
The guiding star of the identity was a feeling of ”luxurious indie”. Just as her music, we aimed for an identity with inner strengths and contrasts - cool power and hopeful melancholy. The edgy blink to the 70s created a bold graphic system of the logotype and monochrome patterns with impact in both in stills and moving imagery, a toolbox that easily can be used in films and social media, with strong personality and recognition. A style reflecting and embracing the artist herself and her creations.