Swedish mixing cordial composing company Chigurhá, driven by an uncompromising attitude and entrepreneurial spirit, is on a mission to raise the bar for professional drink mixing products. Pond Design was assigned to bring their ambition to life through exquisite packaging.
Starting from a blank canvas we explored different personality traits we believe characterizes the master composer, aiming to convey his meticulous process in an accurate and appealing way. The design direction became an interesting mix between his thorough approach and curious creativity.
The result is an expression that conveys notions of competence, honesty and inspiration. We dramatized the process behind Chigurhá as a collage of creativity and artisanal care. The labels are like stacks of creative whims leading up to a well ordered and carefully crafted pleasantness bursting of flavor and character. The bottle itself adds the finishing touch to the expression with its exclusive and somewhat medical look.
Working with Pond Design is easy, stimulating and structured. We relish close collaboration with clients based on openness and honesty, to benefit from each other’s breadth of experiences and expertise.
+46 70 239 66 50