Every year, Jameson Irish Whiskey celebrates St. Patrick’s Day with a Limited Edition—and the 2025 release led to a creative and inspiring partnership with Grammy Award-winning artist Anderson .Paak. This design highlights Jameson’s Distilled Sounds initiative, a global platform that fosters musical collaborations, celebrating the power of music in bringing people together.
The vibrant, limited-edition bottle captures the dynamic energy and creative spirit that define .Paak as an artist. The custom artwork, inspired by his unique musical journey, features a striking collage that puts the spotlight on him—incorporating his iconic drumsticks, infectious smile, Yes Lawd catchphrase, and subtle nods to St. Patrick’s Day. The colour palette and cloudy blue sky reference .Paak’s signature graphic style, seen on album covers such as Malibu and Venice.
Alongside the .Paak-inspired collage, key Jameson brand elements tie the collaboration together. Working closely with Anderson .Paak, we refined the brand’s presence to its most essential cues, including the logo, crest, ‘Irish Whiskey’ descriptor, and Jameson signature.
Anderson .Paak himself sums up the collab with: “It was awesome to be involved in the design process, bringing elements of my personal journey into the label artwork. It’s incredible to immortalise this partnership with a limited-edition bottle.”
