What happens when two giant beverage brands collide? A burst of flavours, on a magnified scale. For the iconic RTD collab between Absolut® and Ocean Spray®, the world wasn’t big enough. To introduce a new era of Vodka Cran in slim can – we designed an intergalactic cocktail party experience.
The legendary Absolut® silhouette colours are set in the flavour universe of Ocean Spray®. Cranberries, fruits, and bubbles orbit around the brands’ logos in a solar system of their own. The freshness of the RTDs is amplified throughout the entire expression and creates a colourful range.
