In recent years, both Jameson and Puma have proudly supported the English Football League and delivered outstanding community work. One brand rooted in whiskey, the other in sport and fashion—together they share a mission to make the football fan experience more inclusive, enjoyable, and connected. With this limited-edition Jameson bottle, we subtly merge two brand logos, colours, and fanbases—creating a co-brand that lets the spirit of the game unite football fans across generations. By reimagining the classic Jameson with bold, dynamic elements from Puma, we bring the energy of football into the world of whiskey.
The signature pouncing cougar appears in high-build gloss varnish with a green foil outline, as if leaping across bottles to chase the iconic ‘J’. A bespoke background pattern—drawing on Puma’s design language—adds energy and texture. An oversized cougar stretches across the bottles to create flow and visual momentum when displayed together. A custom-designed seal in the shape of a football subtly nods to the English Football League, tying the collaboration together.
Football brings people together like nothing else—and this limited edition raises a glass to the beautiful game’s power to unite. With brand assets elegantly balanced, the result is a bottle that captures the movement and passion of football, translating its spirit into the world of whiskey. A true fusion of craft, culture, and community.
