Dentme is a disruptor, here to turn Sweden’s dental care system on its head with a subscription-based service that makes treatment fair, transparent, and accessible to all. To match Dentme’s bold strategy, we introduced an entirely new era in the dental care experience.
From brand platform and visual identity to interiors and spatial design, we reimagined every touchpoint to make the dentist visit feel welcoming, calming, and refreshingly stress-free. The identity, however, is full of energy and confidence – bold messaging and vibrant colour combinations paired with a disruptive, editorial layout. The logo carries a playful flair, a nod to how good dental health makes it easier to smile and spread joy.
In Dentme’s flagship space in central Stockholm, visitors are greeted by street-style hosts and welcomed into a warm, spa-like atmosphere. A dynamic lounge replaces the classic sterile waiting room – complete with a juice bar, DJ stand, and art gallery. With brush-up stations worthy of a luxury hotel, every detail has been meticulously designed to convey warmth, professionalism, and ambition.
Dentme isn’t just a dentist, it’s a health upgrade. One smile at a time, they’re arising a new era of dental care – saying a resounding hello to the future.
