We build brands through design. Our work is based on immersive insights, creative strategy, design craftsmanship and impactful storytelling.

Consumer Understanding
Ethnographic Explorations
Trend Merging
Distilled Insights
Design Thinking

Insight at Pond Design goes beyond collecting data. We connect the dots to deliver in-depth understanding of markets, brands, consumers and trends.

In-depth understanding of our clients’ world is always our starting point. Insights are used to help make well-grounded strategic decisions and drive the courage to focus on the right path. Armed with insights, we select and evolve relevant strategic routes for the brand, the product and ultimately, for the design.

Creative strategy
Brand Design Strategy
Portfolio Strategy
Concept Development
Design Structure

Powerful strategies emerge when creative and diverse minds meet and challenge one another.

We’ve developed a unique iterative workflow: a boot camp where insight, strategy and design meet. Our clients are right there with us, working closely with our teams in a spirit of true collaborative co-creation. Strategies emerge to underpin the development of strong and engaging brand and product experiences.

Packaging Design
Structural Design
Retail Environment Design
Brand Identity Design

The ability to take the leap from ordinary to extraordinary lies in dedication to craftsmanship, a passion for detail and creative intelligence.

We love what we do but it’s tough love. Before anything leaves our desks, it has to feel absolutely right. That’s why design is a continuously passionate process, which we love sharing with our clients. With them on our side, we challenge ourselves to hunt for the details that transform emotions from “like” to “love”, and ultimately to “must have”.

Copy and Tone of Voice
Brand Expression Assets
Visual Guidelines

Products and brands resonate emotionally with consumers when they tell authentic, memorable and relevant stories.

We tell stories that not only do all of the above, but also push boundaries, change perspectives and create something worth talking about. We help our clients create meaningful conversations with consumers through expressive storytelling.

Working with Pond Design is easy, stimulating and structured. We relish close collaboration with clients based on openness and honesty, to benefit from each other’s breadth of experiences and expertise.

New Business
Anna-Karin Trydegård
+46 70 239 66 50