Mr Radar Music Group is an independent music company founded in 2008 that provides publishing, A&R, production, artist management services and music supervising for film and advertising. Mr Radar is based in Stockholm and London and works internationally.
Pond Design was commissioned with creating a new visual identity for Mr. Radar. The mission was to capture Mr. Radar’s different facets – professionalism, business perspective and artistic creativity- , without letting any of them overshadow the others.
We needed to create a visual identity that welcomes both artists and executives. The idea was to dramatize the exciting combination of artistic creativity on the one hand, and a more rational business sense on the other hand. In order to visualize these two worlds, we created a visual identity where strict, classic typography clashes with associative and artistic imagery, related to the world of music. The result is simultaneously straightforward and playful, strict and imaginative.