Kvibille, founded in 1916, is one of Sweden’s foremost cheese companies. The company began producing cheddar cheese in 1928. The same craft, method and recipes are still used today.

Packaging Design, Naming, Storytelling
Mission
Since Kvibille brand is already well recognized for its high quality cheddar we needed to make the Ösarps Cheddar special. Creating a unique differentiating design that shares the values of single farm origin together with the craftsmanship from the people behind.

Insight
The consumers’ curiosity for genuine stories continues to grow, as well as the urge to try out new, modern products. Consumers are also willing to pay a premium price for products that are locally produced in one single place created by passionate craftsmen.

The idea
The design tells the story of the collaboration between Ösarps farm, and the makers love for cheese - both located in Halland. The deep blue color of the background is inspired by the county flag. We added the unique origin from the dairy farm in Ösarp with a crafted illustration on the label, but also in the name, Kvibille Ösarps Cheddar. Giving the design a genuine and small-scale feel. The copy has a clear tone-of-voice that presents the bready and chestnuty delicious taste.

Working with Pond Design is easy, stimulating and structured. We relish close collaboration with clients based on openness and honesty, to benefit from each other’s breadth of experiences and expertise.

New Business
Anna-Karin Trydegård
anna-karin@ponddesign.se
+46 70 239 66 50